This is a list of the major products sold by the international fast-food restaurant chain Burger King.
Introduced in 1957, The Whopper is Burger King's signature hamburger product. It consists of a flame grilled quarter-pound (113.4 g) beef patty, sesame seed bun, mayonnaise, lettuce, tomato, pickles, ketchup, and sliced onion. Optional ingredients such as processed cheese, bacon, mustard, guacamole or jalapeño peppers may be added upon request. Regional and international condiments include BBQ sauce, salsa and guacamole. Burger King will also add any condiment it sells, including tartar sauce, honey mustard, steak sauce and hot sauce. It is available with one, two or three beef patties and in a smaller version called the Whopper Jr, or without meat in a version called the Veggie Whopper. Additionally, Burger King has sold several different promotional varieties throughout the years as limited time offerings.
| Big King | |
| Nutritional value per serving | |
|---|---|
| Serving size | 1 sandwich (196 g) |
| Energy | 490 kcal (2,100 kJ) |
| Carbohydrates | 32 g (11%) |
| - Sugars | 7 g |
| - Dietary fiber | 2 g (8%) |
| Fat | 28 g (43%) |
| - saturated | 11 g (60%) |
| - trans | 1 g |
| Protein | 27 g |
| Sodium | 700 mg (47%) |
| Cholesterol | 85 mg |
| All data displayed follow the Canadian Food and Drug Act and Regulation regarding the rounding of nutritional data. Percentages are relative to US recommendations for adults. Source: Burger King Canada |
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The Big King sandwich is a hamburger that is one of Burger King products oriented to late teen to young adult males. It is a hamburger, consisting of two grilled beef patties, sesame seed bun, King Sauce, iceberg lettuce, onions, pickles and two slices of American cheese. The Big King originally was configured identically to the McDonald's Big Mac with the three piece roll. It was reformulated later as a standard double burger. The product has been discontinued in United States and United Kingdom but is available in several other regions.
Originally, the burger had a look and composition that resembled the Big Mac: it had two beef patties, "King" sauce, lettuce, cheese, pickles and onions on a three-part sesame seed bun. Because its patties are flame-broiled and larger than McDonald's grill fried, seasoned hamburger patties and the different formulation of the "King Sauce" vs. McDonald's "Special sauce", the sandwich had a similar, but not exact, taste and different caloric content. Burger King eventually reformulated the sandwich to use a standard hamburger roll, presumably as a cost measure.
Initially named the Double Supreme Cheeseburger and released in 1993, the sandwich was renamed the Big King and reintroduced in 1996.[1] In 2001, the company re-branded it to the current King Supreme name as part of a menu reorganization designed to better compete with a similar planned menu expansion at McDonald's early the next year.[2] While the sandwich was discontinued in the United States in 2003, sales continued in Canada and parts of Europe. The sandwich was also modified in Canada and parts of South and Central America to include as single patty version and a larger version, called the King Supreme XXL, in Europe. The larger version drew the ire of the Spanish government because its overly large portion size, including an 8 oz (230 g) pre-cooked portion of hamburger, and high levels of fat, calories and sodium.[3]
The King Supreme debut with an advertising campaign created by the McCaffery Ratner Gottlieb & Lane agency which featured blues legend B.B. King. The ads pushed the companies lunch and dinner periods as the best time to have the sandwich and had King doing a voice over in which he alternately talked or sang about the sandwiches.[4]
The company's online advertising program in Spain stated that the BK XXL line as being made "with two enormous portions of flame-broiled meat that will give you all the energy you need to take the world by storm." This claim combined with the television advertising were the prime motivators behind the Spanish government's concerns with the XXL sandwich line. The government claimed that campaign violated an agreement with the government to comply with an initiative on curbing obesity by promoting such a large and unhealthy sandwich. In response to the government's claims, Burger King replied in a statement: "In this campaign, we are simply promoting a line of burgers that has formed part of our menu in recent years. Our philosophy can be summed up with the motto 'As you like it,' in which our customers' taste trumps all." The company went on to say the it offers other healthier items such as salads and that customers are free to choose their own foods and modify them as they desire.[3]
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The BK Stacker sandwiches are a family of hamburgers featuring the same toppings that targets the late-teen–to–young-adult and male-oriented demographic groups.[5][6][7] The BK Stacker is a hamburger consisting of anywhere from one to four 2.0 ounces (57 g) grilled beef patties, American cheese, bacon and Stacker sauce served on a sesame seed bun.
The BK Stacker was first introduced in the summer of 2006.[5] The chain garnered media attention due to the size of the sandwiches, particularly the Quad, and the large amount of calories and fat that the sandwich had (see the Enormous Omelet Sandwich breakfast sandwich.) In a November 2006 menu revision, the Double BK Stacker has become a numbered Value meal item in North America, with the number varying by market area. The BK Stacker, renamed the BBQ Beef Stacker, was introduced by Hungry Jacks in Australia in March 2007, available in single, double and triple sizes.
The Stacker line was updated in 2011. The stacker line was moved to the value menu with a reformulated ingredient list by deleting the top layer of cheese.[8] The changed pricing structure created a situation where the distribution of ingredients doesn't scale at the same rate as increasing numbers of burger patties. Two single Stackers at one dollar include more cheese and more bacon than one double Stacker for two dollars. Three single Stackers have 50% more cheese and double the bacon of one triple Stacker.[9]
The BK Stacker was introduced using commercials that employed groups of little people in the roles of members of the "Stackers Union". The characters were "Vin," played by Danny Woodburn, "the new guy," and various members of the "Stackers Union" construction team that work in a BK kitchen assembling the sandwiches. The tag line was "Meat, Cheese and Bacon- Stacked High". As exemplified in the advertising campaign, part of the sandwich's concept revolves around not having vegetables like lettuce, onions, or tomatoes.[5]
Hungry Jack's offers a similar sandwich called the BBQ Beef Stack that features single, double and triple sized burgers along with a fried egg and a proprietary BBQ sauce called "Jack Sauce."[5]
| Nutritional value per serving | |
|---|---|
| Serving size | 1 sandwich (144 g) |
| Energy | 410 kcal (1,700 kJ) |
| Carbohydrates | 27 g |
| - Sugars | 4 g |
| - Dietary fibre | 1 g |
| Fat | 27 g |
| - saturated | 9 g |
| - trans | 1 g |
| Protein | 16 g |
| Sodium | 850 mg (57%) |
| Energy from fat | 180 kcal (750 kJ) |
| Cholesterol | 55 mg |
| May vary outside US market. Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF) |
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The BK Toppers line is a line of cheeseburgers introduced in October 2011 as limited time offer. The sandwiches feature a new 3.2 oz (91 g) chopped beef patty that features a coarser grind than the company's 2 oz (57 g) hamburger patty. The three sandwiches in the line are the Cheeseburger Deluxe, Mushroom and Swiss, and Western BBQ. The sandwiches are a part of the new ownership's plans to expand its customer base beyond the 18-34 year-old demographic which it had been targeting over the previous several years.[10] The product resurrects a previous name from the BK Hot Toppers line of sandwiches from the 1980s.[11]
The company is using its new advertising firm of McGarryBowen and its new food-centric campaign to introduce the products.[10][12] The ads feature the tag line of More beef, more value, with the television commercials utilize images of the ingredients of the sandwiches as they are being prepared.[10][13]
The sandwiches consist of:
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The Rodeo Cheeseburger is a cheeseburger that is one of Burger King products targeting the value conscious demographic. It consists of a burger patty, American cheese, three onion rings, and barbecue sauce served on a sesame-seed bun.
The Rodeo Cheeseburger was created to coincide with the release of the film Small Soldiers in 1997.[14] It was advertised using a parody of the Tom Cruise film A Few Good Men. In the commercial, Chip Hazard quoted Jack Nicholson's line "you can't handle the truth" as "you can't handle the Rodeo Burger."
Although discontinued nationally in the U.S., the Rodeo Cheeseburger can still be found regionally in some locations as part of Burger King's value menu.[15] It is also available in parts of Europe, South America and New Zealand.
In 2007, BK switched its barbecue sauce from Bulls-Eye to Sweet Baby Ray's Barbecue sauce.[16]
| Nutritional value per serving | |
|---|---|
| Serving size | 1 sandwich (277 g) |
| Energy | 770 kcal (3,200 kJ) |
| Carbohydrates | 41 g |
| - Sugars | 8 g |
| - Dietary fiber | 2 g |
| Fat | 50 g |
| - saturated | 21 g |
| - trans | 5 g |
| Protein | 39 g |
| Vitamin A equiv. | 35 μg (4%) |
| Vitamin C | 0 mg (0%) |
| Iron | 1.9 mg (15%) |
| Sodium | 1820 mg (121%) |
| Energy from fat | 450 kcal (1,900 kJ) |
| Cholesterol | 125 mg |
| Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF) |
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The Chef's Choice burger is a cheeseburger that is one of Burger King products targeting the "indulgent" segment of the burger market. It consists of a burger patty made from ground chuck, American cheese, bacon, red onion, romaine lettuce, tomato and a "griller sauce" sauce served on a brioche bun.
The Chef's Choice was introduced in October 2011 of new owner 3G Capital's menu restructuring.[17] The sandwich is a premium burger designed to compete with McDonald's Angus Third Pounder and Wendy's Dave's Hot 'N Juicy Cheeseburgers.[18] Introduced as part of 3G capitals menu restructuring, the sandwich features Burger King revamped bacon that replaced its former poorly rated bacon which the company's executive chef John Koch described as not deliving a "whole lot of bacon flavor." The new bacon is thicker cut, with natural smoked flavoring and is cooked in-house.[19]
The company is continuing the advertising firm of McGarryBowen to promote the sandwich through its food-centric campaign.[10][12][20] The advertising program and naming of the product is designed to add to the cache of the product by associating with the terminology with higher quality products.[21]
The Original Chicken Sandwich is a chicken sandwich sold by Burger King, and it is the "basic" chicken sandwich sold by the company. The Original Chicken Sandwich consists of a breaded, deep-fried white-meat chicken patty with mayonnaise and lettuce on a sesame seed sub-style bun.
The Original Chicken Sandwich was introduced in 1978 as part of BKs "Specialty Sandwich" line.[22] The products were some of the first by the company to attempt to capture the adult-oriented market, members of which would be willing spend more on a higher quality product.[23] The sandwiches were a part of a plan by the then-company president Donald Smith to expand Burger King's menu to reach the broadest demographic in order to better compete with McDonald's and fend off Wendy's growing market share.[24] Other sandwiches in the line included veal Parmesan, ham & cheese, steak & cheese, and a new version of its fish sandwich called the Long Fish. The Long Fish was eventually discontinued and replaced with the Whaler sandwich and the Steak Burger sandwich was discontinued all together, although two different steak sandwiches made from steak fillets or restructured beef were introduced as limited time offerings. The ham and cheese sandwich replaced an earlier version ham and cheese sandwich called the Yumbo that was served hot and was the size of a hamburger. Additional variations on the Original Chicken Sandwich have also been added over the years, including chicken Parmesan and chicken cordon bleu.[25]
Burger King has introduced a variety of grilled chicken sandwiches to its products portfolio since its first iteration was introduced 1990. Originally known as the BK Broiler, the sandwich was modified in 2002 as part of the forty-fifth anniversary of the Whopper sandwich. BK changed the name of the sandwich to the Chicken Whopper and added a smaller Chicken Whopper Jr. sandwich along with a new Caesar salad sandwich topped with a Chicken Whopper patty.[26][27][28] In 2004, BK introduced its BK Baguette line of sandwiches that replaced the Chicken Whopper.[29][30] The sandwiches were introduced at the insistence of the new CEO, former Darden Restaurants executive Bradley (Brad) Blum, shortly after the company was acquired by TPG Capital in 2002.[30] The Chicken Baguette line was intended as a new health conscious oriented product that got its taste from ingredients instead of fat.[29] The sandwiches failed to catch on in the American market, and as a result they were discontinued as part of a menu reorganization. In 2005, they were replaced by the TenderGrill sandwich.[31][32] While the TenderGrill is the the standard offering in its home market, some of its international markets still utilize the older Chicken Whopper name for the product. The TenderGrill sandwich was introduced by its former ownership group as part of a series of sandwiches designed to expand Burger King's menu with both more sophisticated, adult oriented fare and present a larger, meatier product that appealed to 24-36 adult males.[33]
| BK Big Fish | |
| Nutritional value per serving | |
|---|---|
| Serving size | 1 sandwich (196 g) |
| Energy | 640 kcal (2,700 kJ) |
| Carbohydrates | 66g |
| - Sugars | 9g |
| Fat | 32g |
| - saturated | 5g |
| - trans | .5g |
| Protein | 23g |
| Sodium | 1370 mg (91%) |
| cholesterol | 45mg |
| Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF) |
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The BK Big fish is a fish sandwich. The product is sold in North America only, however Burger King sells a fish sandwich in all of its markets. The BK Big Fish consists of a deep-fried white fish patty, Tartar sauce and lettuce on a brioche bun.
The original fish sandwich sold by Burger King was introduced in May 1975 and was called The Whaler and featured the tag line The Genuine Burger King Fish-steak Sandwich.[34][35] It was a small sized fish sandwich made with Tartar sauce and lettuce on a sesame-seed bun.[36][37] When Burger King introduced its broiled chicken sandwich, the BK Broiler, it changed the fish sandwich's breading to a panko style and used the same oatmeal dusted roll for the BK Broiler. As part of the reformulation, the company renamed it to the Ocean Catch fish sandwich.[38]
When Burger King reformulated its BK Broiler grilled chicken sandwich into a larger, more male-oriented sandwich served on a Whopper bun, it also reformulated the Ocean Catch as the BK Big Fish. The new fish sandwich was a larger product with an increased patty size and served on a Whopper bun as well. Other than the increased size of the patty and bun, the other ingredients remained the same.[1]
Burger King replaced the BK Big Fish with the smaller BK Fish sandwich when it introduced its Chicken Baguette line of sandwiches. The new sandwich basically brought back the Whaler fish sandwich, adding a slice of American cheese. The Whaler name was not used due to the negative connotations associated with whaling.
In 2005, The BK Big Fish was reintroduced in its current version when Burger King again reformulated its broiled chicken sandwich to the TenderGrill chicken sandwich.[39]
Burger King used many advertising programs to promote its fish sandwiches over the life of the product. As part of its push against its competitors in a 1983 campaign, the company released an ad indirectly comparing the product to the Filet-O-Fish sandwich from rival McDonald's. In the ad, BK claimed its product was larger by weight than the competitions product. The company expanded on the claim in a press statement, saying that the commercial is toned down from its 1982 comparison commercials.[40]
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The Chick'n Crisp is a small fried chicken sandwich that consists of a fried chicken patty, lettuce and mayonnaise served on a sesame seed bun. It is one of the company's value oriented products. Since its introduction, there have been several variants released by the company.
The sandwich was introduced in 1998 as part of a menu expansion that added a value menu which the company dubbed the Great Tastes Menu.[41] Originally the sandwich was made with a 3 oz (85 g) chicken patty, mayonnaise, pickle on a sesame-seed roll. A parmigiana style sandwich with mozzarella cheese and marinara sauce called the Italian Chick'n Crisp was added later.[42] The sandwich was eliminated in the US in 2000 but revived in 2007 as the Spicy Chick'n Crisp.
A 2007 advertising program for the spicy version of the sandwich used the Whoppers, a "family" in which all the males are actors wearing a Whopper sandwich costume. In the ad spot, the parents come home and find that their son is having a party, when confronted the son blames his friend "Spicy." When the father confronts Spicy, he finds Spicy making out with the Whopper's daughter. Further ads in the program uses featured Whopper Jr. and Spicy antagonizing other fast food chains, proclaiming that Burger King has a superior value menu.
| A BK Veggie combo meal from Germany. | |
| Nutritional value per serving | |
|---|---|
| Serving size | 209 g |
| Energy | 410 kcal (1,700 kJ) |
| Carbohydrates | 44 g |
| - Sugars | 8 g |
| - Dietary fiber | 7 g |
| Fat | 16 g |
| - saturated | 2.5 g |
| - trans | 0 g |
| Protein | 22 g |
| Sodium | 1030 mg (69%) |
| Percentages are relative to US recommendations for adults. Source: www.BK.com (PDF) |
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The BK Veggie is a vegetarian soy-based meatless sandwich that is served at Burger King restaurants. The sandwich is not vegan, as it has dairy components, and is one of BK's health conscious oriented menu items. The BK Veggie is made with mayonnaise, lettuce, tomato, and ketchup served on a sesame-seed bun.
The product was first introduced in 2002, shortly before the company's acquisition by TPG Capital, as part of a menu expansion that included a revamped King Supreme and other products designed to better compete with a similar planned menu expansion at McDonald's early the next year.[2] It was originally prepared in the same manner as a Whopper, a flame-broiled veggie patty with lettuce, tomato, pickles, onion and ketchup served on a sesame-seed roll. However, unlike the Whopper, which features regular mayonnaise, a separate low-fat mayonnaise was utilized. Currently, the BK Veggie is prepared with regular mayonnaise. At the time the sandwich was vegan if the customer asked to have it cooked in a microwave oven, otherwise it was not considered vegan because it was cooked on the same equipment as the burgers and chicken.[43] At the time of its introduction, the sandwich was hailed by many as a way to not only give vegetarians more options, but as a healthy alternative that gave all consumers more choices in meal options. The Center for Science in the Public Interest lauded the sandwich's low fat content, but derided the company's other menu items introduced at the time as being unhealthy.[44] In 2005, CSPI observed, "too bad you can’t order it with less than 930 mg of sodium," which, while an increase from the 760 or 730 mg in the sandwich in 2002, was still less than the 1100 mg in the sandwich today [June 2010].
In late 2004, BK (US) entered into a partnership with Kellogg's Morningstar Farms division to offer a soy-based meatless patty. The sandwich was reformulated not to include pickles and onions, and in order to address concerns raised by vegetarian groups, the cooking method was also changed to microwaving to prevent cross-contamination with meat products.[43][45]
In UK outlets of Burger King, the BK Veggie was approved by the Vegetarian Society. Subsequently, on the menu boards, a 'Vege society approved' logo was shown next to the item name. The UK burger is also vegan when ordered without mayonnaise or cheese.[46] In the US the sandwich was approved by PETA, who not only welcomed the BK Veggie as a way to give vegetarians more choice, but also hailed the company's recent agreement with the group to seek out suppliers that employ humane treatment methods in raising their animal stock.[47][48]
However, Burger King in the US publishes a disclaimer which states: "Burger King Corporation makes no claim that the BK Veggie Burger or any other of its products meets the requirements of a vegan or vegetarian diet. The patty is cooked in the microwave."[49]
The use of a corporate cross-promotion helped drive sales by giving the Morningstar Farms brand increased exposure and sales opportunities, while Burger King promotes an existing, trusted brand name which aids marketing efforts and encourages consumers to try the BK Veggie.[50]
The name BK Veggie is a registered trademark of Burger King Holdings and is displayed with the "circle-R" (®) symbol in the US and Canada.
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The Spicy Bean burger is a fried sandwich sold by the international fast-food restaurant chain Burger King in parts of the European and Asian markets. It does not contain any meat but may be fried in the same oil as the fish products.
The Spicy Bean Burger consists of a deep-fried, breaded bean-based patty, with ketchup, tomato, and American cheese on a 7 inch (20 cm) long sesame seed bun.
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